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A Conversation with NOW CFO’s Jim Bennett featured on Corporate Alliance’s Leadership and People Podcast

A Conversation with NOW CFO’s Jim Bennett featured on Corporate Alliance’s Leadership and People Podcast

December 7, 2018, Salt Lake City, Utah – In Episode 61 of Corporate alliance’s podcast, Leadership and People, Jim Bennett talks about his decision to start NOW CFO and the big financial struggles companies were facing.

To close a gap in the market, Bennett created a business that would allow companies to have the benefit of a financial consultant at a fraction of the cost of a full-time employee.

Bennett shares with Larsen the nationwide process he created that allowed him to expand quickly into cities across the nation. Nearly every year since founding the company, he has been able to open several new markets resulting in 23 offices in 12 states. Bennett described the view he takes when approaching training and expansion, saying, “if the experiment is successful, we continue to test it further.”

Creating a consistent culture through training and other techniques has been a pillar of NOW CFO’s booming business. Over the last 13 years, Bennett has worked to improve these techniques and credited his success to those improvements. “We continue to make our training better; it’s a never-ending process. I love it,” he said during his interview.

Part one of an in-depth conversation with Now CFO’s Managing partner, Jim Bennett is available on Apple iTunes and Google Play or visit Part two of Jim Bennett’s interview with Leadership and People will be available Monday, December 10, 2018.

Leadership and People were created by Corporate Alliance to give us a glimpse into how CEO’s, executives, and entrepreneurs built trusted networks to stimulate rapid growth for them and their organizations. Jess Larsen, CEO of Myelin Media hosts the podcast.

About Jim Bennett: Jim Bennett founded the consulting firm NOW CFO in 2005 and is a Managing Partner working from the Salt Lake City, Utah office. NOW CFO has offices in 28 markets spanning 14 states, with plans for sustained growth. The NOW CFO consulting practice provides outsourced CFO, Controller and Staff Accountant consulting services for companies representing a broad range of industries. For more information about Jim Bennett and NOW CFO, go to or call 855.982.2939.

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