The trajectory of a business is marked by a series of evolutionary stages, each characterized by unique financial challenges and opportunities. Navigating these intricacies demands the expertise of a Chief Financial Officer (CFO) whose role is integral and expands in correlation with the company’s growth.

The moment where the growth of a small business necessitates hiring a CFO should be an exciting one. It means that the company has finally rose from its meager roots to a level of respectability and experienced exponential growth.

A Chief Financial Officer (CFO) is the highest-ranking member of an accounting and finance staff. They serve as a key player in the Chief Executive Officer’s (CEO) and the Chief Operating Officer’s (COO) decision-making process, ensuring that a company’s financial forecast can support that company’s goals.

"The 2008 financial crisis struck this city hard, largely because the economy was overly reliant on tourism and construction,” said Brian Hayes, Regional Partner at NOW CFO. As a result, Nevada shifted its focus to industries such as healthcare and technology to reduce its dependence on the gaming industry and diversify its workforce.

There are studies that say 82% of businesses fail because of poor cash flow or being cash poor, rather than the failure to run a profitable business. Why is this? In part is because the success of a business is too often tied to black and white things like profit and loss, operating in the red or in the black, or assets and liabilities.

Sandy, UT, January 9, 2018- Once a year, NOW CFO rounds-up all of its Partners and Business Development Representatives nationwide to conduct a weekend-long retreat to review markets, look at numbers and ultimately have some fun and games! Tyler Norton, CEO at Hero Partners, headed this years’ retreat and had great words of wisdom to share with everyone. The weekend started with a review of all the markets, results from last year, and some forecasting for 2018.

The CARMA awards are held once a year, in celebration of small business and relationship excellence. Salt Lake City, UT, December 7, 2017- Once a year, members of the Corporate Alliance organization acknowledge other members of the community in corporate excellence.